TV ad

Just saw a TV ad by an insurance company ( believe it was Farmers ) that had me laughing at first but had me give it a second thought.  It showed a metal detectorist scanning his detector over a sleeping man on the beach.  The man sleeping just happened to be wearing a big fat gold chain.  Next thing you see is the detectorist yanking the gold chain off the sleeping man and high tailing it.  Got to thinking about it and realized  that all to often we are thought of as weird, losers, nerds, goofy etc. but now are shown as being greedy and dishonest.  maybe I am making to big of a deal out of this but can not help feeling we don't need this kind of image.  anyone else see this commercial yet?